JCPenney, smart advertising or rushed cover up?

The above tweets were taken from the American fashion store, JC Penney’s Twitter account during the Superbowl game. What would be quite apparent is one of their social media workers has maybe partaken in too many alcoholic beverages. However, amid such rumours that a staff member is under threat of losing their job, JC Penney suggested the poor grammar was a result of the tweeter wearing a pair of their “Go USA” mittens on, thus limiting their typing ability.

What do you guys think? Is this a clever marketing campaign or a hurried attempt to save their blushes. Say what you think in the comment section below.

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